
I’m always short on time to get these blogs done on Tuesdays. Yesterday, an essay from a site I’ve appreciated in the past got my attention and so I saved it to comment on it for today. That site Adoption & Birth Mothers feature Musings of the Lame is what I am sharing with you today LINK>Re-Marketing Adoption.
Marketing makes use of “a series of calculated moves, designed to appeal to the targeted end users, and reached a desired outcome that benefits the business. It really helps to understand adoption as an industry when you apply the lenses of a marketer. To begin, let’s just remove the idea that adoption is here for some altruistic reason like “proving homes to children that need them” in some vein of social services or community outreach or as part of the metal health field or anything like that. We need to look at adoption like it is; a business that has supply and demand and profits and losses.
An adoption agency pays it bills through the acquisition of “fees“. These adoption fees are paid for by the perspective adoptive couple for the services rendered by the adoption agency. These are various application fees, home study, counseling, court and legal fees, attorneys, paper filings, plus the hospital and doctors fees, travel costs, and various other “birthmother expenses”.
We know that the US average “cost” for a voluntary domestic infant adoption runs anywhere from 10 to 60K. At the end of the day, a “successful” adoption results in a baby being relinquished by one family and handed over to another family who pays the “fees” for this service to be rendered.
In business terms, that makes the adoptive parent the customers or end consumer who pay for the service of transferring over the parental rights of a baby. The now up-for-grabs parental rights, are, in turn, the product. The writer note’s yes, we can also say very easily that the adoptee is the final product, but I know they don’t like to be treated like that, so I am not going to call them that for this purpose.
Bottom line, without the adoptive parents being willing to pay this money for these services to buy the product, the agencies would not have a business, so they MUST make adoption appealing to the final consumer, the adoptive parents.
You can read more at the link above.
