
Product placement is a marketing technique in which a product or service is showcased in some form of media, such as television shows, movies, music videos, social media platforms, or even ads for other products. Advertising professionals sometimes call this an embedded marketing strategy.
We watched this movie, Believe In Me, last night. It was an engaging and heartwarming story about the coach of a girl’s basketball team in the 1960s. What was a bit surprising was the insertion of a very common kind of adoption narrative into a movie that didn’t need that to succeed. The narrative was true enough on the surface, as depicted in the movie – the male’s infertility, the woman’s deep desire to become a mother, the visit by the social worker and the last minute call to rush to the hospital to get their soon to be adopted baby girl. I loved the part about the girls rockin and rollin dance moves on the basketball court, as a strategy that made the coach’s effort different from how boys would be coached to play.
Because I have been sensitized to all things adoption, I noticed and my husband even noticed too. He wondered what I thought of it. So, I went looking to see if the adoption part of the movie was part of the true story. The 2006 film is based on the novel “Brief Garland: Ponytails, Basketball and Nothing but Net” by Harold Keith. The novel is about Keith’s real life nephew, Jim Keith. Asked about how factual the book or movie were, the coach laughed and said, “The book about 80 percent and the movie maybe 70.” The coach passed away in 2011. That part of his story is in this WordPress blog – LINK>”Here I Stand“. His wife, Jorene, had died before him in October of 2009.
I eventually found that the adoption part of the story is true – as written up in The Oklahoman LINK>Oklahoman’s novel to become movie – the couple adopted two children: a son, James, who lives in Oologah OK, and a daughter, Jeri, who lives in Lansing KS. They also eventually were able to enjoy their three grandchildren being part of their lives.
So, I will admit that the insertion of an adoption story into this movie does not appear to be an effort by the adoption industry to add a positive element into a movie, that it was not otherwise a part of. No way of knowing how intentional the push may have been by anyone involved with the industry. However, the movie didn’t really need that additional part of the couple’s story. Common adoption narratives are – that the birth parent did not want the child, the birth parent could not afford to provide for the child (sadly, too often absolutely believed by the mother to be a real reason), the birth parent was negligent, abusive, or somehow incapable of parenting, and finally that the adoptive parents so wanted these children, and that does appear to be true in the actual story of Coach Keith.
