I’m an entrepreneurial business person, so I get it. We got in on a big recycling push that carried our business (www.yemmhart.com) to a nice high just before the great recession of 2009. We’ve not totally recovered and the pandemic hasn’t help but we’re still doing business. At the time we started our effort, we benefitted from some awesome and free promotional efforts motivated by magazine’s own commercial interests. Advertising one can’t buy and I’ll admit, it was great.
So, this t-shirt design company that markets their custom product for fund-raising efforts has married their effort to produce revenue and their marketing need to raise awareness of their company to the expensive efforts of couple’s wanting to adopt a child (usually tens of thousands of dollars needed to do so these days).
Therefore, they have created a marketing promotion – an adoption competition. The couple who gets the most friends and usually local acquaintances (via local news sources bringing an awareness – advertising you can’t buy) to buy a t-shirt from this company gets 1 vote for every t-shirt sold. There are 10 couples. You can view them here – adoption finalists. The competition ends tomorrow, November 19th.
The company writes on their website – Every year, we help fund an adoption. November is national adoption month and this year we’re helping another family bring their beloved child home! You would be amazed what happens when you combine T-shirts, social media and the power of someone’s story.
And thus, another brilliant marketing campaign and revenue generator is born.